The Old Spice Man took to the web yesterday, posting over 125 video clips that addressed various celebrities and fans, many of them responding to direct questions. And all of them freakin' hilarious...
Posted by Samprimary (Member # 8561) on :
Yeah I was on Reddit at the time. Didn't get my question answered, though. So even though otherwise I would have given this ad campaign a ten out of ten, I have to downgrade it just slightly to negative a billion.
Posted by Raymond Arnold (Member # 11712) on :
I think the youtube channel is the best way to see them all, and you can find it here.
Posted by Sala (Member # 8980) on :
Chris, thanks for sharing. These videos are hysterical!
Posted by Juxtapose (Member # 8837) on :
These are even better than the ones with Bruce Campbell.
Well, I went from lurker here, to poster here, to lurker on reddit and poster here, and now I'm generally a lurker here and a poster on reddit. Sam how do you do it?
Posted by Samprimary (Member # 8561) on :
Well our servers are often down soooo
Posted by Wingracer (Member # 12293) on :
That is hilarious. If you go to Alyssa Milano's twitter, he actually DID send her flowers and a card. This has got to be one of the best ad campaigns ever. Especially since it is probably costing them a tiny fraction of what a TV spot would cost.
Posted by Samprimary (Member # 8561) on :
him and conan need to join forces
Posted by Nighthawk (Member # 4176) on :
SWAN DIVE!
Posted by Wingracer (Member # 12293) on :
quote:SWAN DIVE
MONOCLE SMILE!
Posted by Raymond Arnold (Member # 11712) on :
I don't quite get the monocle smile one. Otherwise this is hilarious.
I'm adding this man to the list of people who should be in The Expendables II, at least in cameo. (I have no interest in Expendables I, but I hope it does well enough to make an Expendables II that adds Vin Diesel, with Chuck Norris as the bad guy, and footage of Bruce Lee thrown in as a sort of Mufasa/Obi-wan role.
Posted by Wingracer (Member # 12293) on :
That was a really awesome reply on alyssa's part. I'm curious to what extent this whole interchange is pre-scripted. (Hers isn't quite as funny, or at least is funny in a way that requires less effort, which lends credence to the notion that her end is not scripted. If that is the case, I'm really curious how this will turn out).
Posted by Wingracer (Member # 12293) on :
quote:Originally posted by Raymond Arnold: That was a really awesome reply on alyssa's part. I'm curious to what extent this whole interchange is pre-scripted. (Hers isn't quite as funny, or at least is funny in a way that requires less effort, which lends credence to the notion that her end is not scripted. If that is the case, I'm really curious how this will turn out).
According to her Twitter, none of this was planned or scripted. It took her by surprise. He has also been flirting with Rose McGowan and Christina Applegate but Alyssa is the one that's continued to play along.
Posted by Philosofickle (Member # 10993) on :
Thanks to a reddit user you know have the Old Spice Man voice male generator.
[URL=http://www.oldspicemanvoicemail.com]Sheer Awesomeness]
Posted by TomDavidson (Member # 124) on :
I am actually seriously impressed by Milano's response. Posted by Shmuel (Member # 7586) on :
quote:Originally posted by TomDavidson: I am actually seriously impressed by Milano's response.
I am curious to see what Old Spice opts to do with that opening.
Posted by Raymond Arnold (Member # 11712) on :
Honestly, given that they started by paying millions of dollars for a superbowl spot... a hundred thousand isn't that bad. Especially considering that this ad blitz was (presumably) insanely cheap. Plus they get the good will and what not.
Posted by rivka (Member # 4859) on :
Exactly!
Posted by Godric (Member # 4587) on :
quote:Originally posted by TomDavidson: I am actually seriously impressed by Milano's response.
I wonder what Meg Ryan's response would have been... Pouty face?
Posted by Lyrhawn (Member # 7039) on :
Has Old Spice responded to Milano's challenge yet? Choosing to go for it means good press all around, not to mention it's a tax write-off. It's a relatively cheap way to both appear to be a good Samaritan, and to advertise.
These are hilarious by the way. I wonder who did the writing for the answers.
Posted by Shmuel (Member # 7586) on :
Also of possible interest, if you have twenty minutes to spare: interview with the writers of the Super Bowl commercial, in which they explain how the director got Old Spice Man from a shower to a boat to a horse in one take. (On the third day of shooting.)
For those of us who want to know... they're cagey on the exact details, but there's a bit about the process of making these at Adweek and rather more at Fast Company.
Posted by Raymond Arnold (Member # 11712) on :
Most of the spots were done with little to no oversight by the old spice Men Upstairs. I suspect donating $100,000 is the sort of thing that DOES require their approval a little bit (a lot). If they do do an official reply, it probably will have to go through the red tape, and it'd take a while. (Possibly too long for the momentum from today to still be useful).
Also curious... I think the single most watched clips so far have like 250,000 hits. Prime Time television shows with decent ratings get... like, 10 million viewers right? While it can certainly continue to rank up hits, I'm wondering what the overall cost effectiveness will turn out to be.
Posted by Shmuel (Member # 7586) on :
quote:Originally posted by Raymond Arnold: Most of the spots were done with little to no oversight by the old spice Men Upstairs. I suspect donating $100,000 is the sort of thing that DOES require their approval a little bit (a lot). If they do do an official reply, it probably will have to go through the red tape, and it'd take a while. (Possibly too long for the momentum from today to still be useful).
I'd agree with this. Old Spice Man may be speaking for Old Spice, but he doesn't have that kind of power... and multinational corporations aren't known for their ability to do anything at whim.
(Plus the Men Upstairs probably went along with this campaign partly because it was relatively cheap; it seems clear that this was planned to end last night; and Alyssa's reply came near the end of the run, not to mention the end of the business day.)
Edited to add:
quote:Originally posted by Raymond Arnold: Also curious... I think the single most watched clips so far have like 250,000 hits. Prime Time television shows with decent ratings get... like, 10 million viewers right? While it can certainly continue to rank up hits, I'm wondering what the overall cost effectiveness will turn out to be.
On the other hand... the campaign's also getting plenty of free media coverage, more so than your typical commercial, and I doubt we're done with that.
[ July 15, 2010, 08:12 AM: Message edited by: Shmuel ]
Posted by BlackBlade (Member # 8376) on :
With so many clips of the same guy, saying various things, it would be interesting to see which ones are the most watched. You could possibly then theorize why. There should be some marketing implications.
Posted by Raymond Arnold (Member # 11712) on :
I'm predicting a youtube trend of splicing together Old Spice Guy footage to make him say various things.
Posted by BlackBlade (Member # 8376) on :
quote:Originally posted by Raymond Arnold: I'm predicting a youtube trend of splicing together Old Spice Guy footage to make him say various things.
Also some sort of imitation spoof involving a different ethnicity, and possibly though less likely, gender.
Posted by Tarrsk (Member # 332) on :
quote:Originally posted by BlackBlade:
quote:Originally posted by Raymond Arnold: I'm predicting a youtube trend of splicing together Old Spice Guy footage to make him say various things.
Also some sort of imitation spoof involving a different ethnicity, and possibly though less likely, gender.
And through such tiny bites and cuts is a meme beaten to death.
Posted by Lisa (Member # 8384) on :
Response. Excellent.
Posted by Shmuel (Member # 7586) on :
New York Times: Get Clean. Smell Good. It’s Not Unmanly. (Does get at least one detail wrong: there were more than 180 videos, not 65.)
Posted by rivka (Member # 4859) on :
One wonders if that's due to press-time constraints.
At least, this one does. Posted by Shmuel (Member # 7586) on :
quote:Originally posted by rivka: One wonders if that's due to press-time constraints.
Considering that, by my count, 118 of them were uploaded the first day, and that the article refers to the actor's appearance on Good Morning America this morning, this one thinks not.
(Edited to note that the above count includes videos dated the 12th and 13th; the former kickstarted the campaign by responding to questions or comments not specifically addressed to Old Spice Guy. I think they weren't made public till the 13th, but I may be wrong on that point.)
[ July 15, 2010, 03:38 PM: Message edited by: Shmuel ]
Posted by rivka (Member # 4859) on :
And your point about dates is a good one.
Posted by Wingracer (Member # 12293) on :
quote:Originally posted by Shmuel: New York Times: Get Clean. Smell Good. It’s Not Unmanly. (Does get at least one detail wrong: there were more than 180 videos, not 65.)
They added a correction to the end of the article:
"Correction: July 15, 2010
An earlier version of this article incorrectly gave the number of videos uploaded to YouTube by the brand as about 65, rather than about 185."
Posted by Nighthawk (Member # 4176) on :
I just spent way too much time watching those!
Posted by aeolusdallas (Member # 11455) on :
I could spend all day listening to those. They are so much fun
Posted by Shmuel (Member # 7586) on :
Twitter update from Old Spice Guy: @Alyssa_Milano Apologies for dlay. I'm saving village by damming flash flood w/left pec while typing u this msg w/right pec. My ppl 2call.
Posted by Shmuel (Member # 7586) on :
quote:I'm saving village by damming flash flood w/left pec while typing u this msg w/right pec.
quote:And a remarkably well-done homage by the Brigham Young University library.
That was brilliant.
Posted by rivka (Member # 4859) on :
quote:Originally posted by Raymond Arnold:
quote:And a remarkably well-done homage by the Brigham Young University library.
That was brilliant.
Indeed!
Posted by Shigosei (Member # 3831) on :
I didn't watch the super bowl, so I missed out on the commercial when it originally aired. Hilarious! And so much fun trying to figure out how they did various things.
Posted by Juxtapose (Member # 8837) on :
I find that really cute.
Posted by Godric (Member # 4587) on :
Apparently, this has been very good for Old Spice and the actor.
Posted by Samprimary (Member # 8561) on :
Things I like:
- His name is isaiah mustafa
- You killed his father
- Prepare to die
Posted by Wingracer (Member # 12293) on :
quote:Mustafa’s Old Spice ads, which include two TV spots and a series of 87 videos for an online campaign, have reportedly increased sales for the company by a whopping 107 percent.
This has got to be one of the best ad campaigns ever in a dollar spent per sales increase standpoint.
Posted by Kwea (Member # 2199) on :
Loved the one to his daughter. Posted by BlackBlade (Member # 8376) on :
quote:Originally posted by Wingracer:
quote:Mustafa’s Old Spice ads, which include two TV spots and a series of 87 videos for an online campaign, have reportedly increased sales for the company by a whopping 107 percent.
This has got to be one of the best ad campaigns ever in a dollar spent per sales increase standpoint.
For sure, but the time commitment for the actor I imagine eclipses most other ad campaigns. But I can definitely think of other ad campaigns that were a bigger time and money investment, with less effect.
Posted by Shmuel (Member # 7586) on :
quote:Originally posted by BlackBlade: For sure, but the time commitment for the actor I imagine eclipses most other ad campaigns. But I can definitely think of other ad campaigns that were a bigger time and money investment, with less effect.
I dunno. It took three days to shoot each of the conventional 30-second Old Spice commercials...
Posted by Nighthawk (Member # 4176) on :
quote:For sure, but the time commitment for the actor I imagine eclipses most other ad campaigns. But I can definitely think of other ad campaigns that were a bigger time and money investment, with less effect.
87 videos, averaging 1-2 minutes each = 4 hours, give or take. It's really not that much considering there was no wardrobe or scenery change.
And I bet it was fun as hell to do!
I'm amazed they were able to do it, considering some of those videos were published within hours, sometimes minutes, of the tweets they were made for.
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