Hatrack River Forum: Actually, I prefer the liquid form.

This is topic Actually, I prefer the liquid form. in forum Books, Films, Food and Culture at Hatrack River Forum.

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Posted by kaioshin00 (Member # 3740) on :

http://money.cnn.com/2004/07/21/news/midcaps/krispy_kreme/

quote:
Drinking those cool Krispy Kremes
Doughnut retailer unveils frozen beverage line, including a glazed-flavored drink.
July 21, 2004: 2:00 PM EDT

Krispy Kreme's new frozen blended drinks come in four flavors and are available in select stores Wednesday.

NEW YORK (CNN/Money) - Once the fried dough embodiment of hot and fresh, Krispy Kreme has transformed its original glazed doughnut into a new frozen beverage for summer.

The chain introduced a new line of frozen drinks Wednesday, including frozen original kreme -- a drinkable version of the company's signature doughnut -- raspberry, latte and double chocolate.

Customers can also add coffee to the kreme and double chocolate.

"Just as we did with our new signature coffees, our team took great care in developing four new, great-tasting frozen blended beverages, designed to offer customers an even greater variety of choices and taste experiences," President and CEO Scott Livengood said in a statement.

"We feel our expanded beverage offerings will provide tremendous growth opportunity for both the company and the Krispy Kreme brand," he added.

The drinks are available in 3 cup sizes -- 12-ounce, 16-ounce and 20-ounce -- and the suggested retail prices vary from $2.79 for the small size drink to $3.99 for the large size.

The Winston-Salem, N.C.-based company said it currently does not have plans to introduce low-carb versions of the new drinks.

This year Krispy Kreme's stock has fallen more than 45 percent, hurt by the growing popularity of the low-carb diet fad, and Wall Street's concerns about the company's aggressive pace of new store openings.

Wednesday's announcement sent Krispy Kreme (KKD: Research, Estimates) shares up as much as 3 percent in early trading.

[ July 22, 2004, 02:01 AM: Message edited by: kaioshin00 ]

Posted by ak (Member # 90) on :

MMMMmmmmmm I don't see how this could be anything but nearly pure liquid sugar.... and what could be better?

Posted by dabbler (Member # 6443) on :

Oh, also, Krispy Kreme is having a promotion in which students get a free donut for every A on their report card. I can look up the article, it's in specific districts.

There's a bit of concern about how this conflicts with the Healthy Foods/Anti-Obesity initiatives... here is one article about it.

Posted by MaydayDesiax (Member # 5012) on :

Hehe. Yeah. And since it's liquid, the calories don't stick!

(I wish...)

Posted by Teshi (Member # 5024) on :

quote:
students get a free donut for every A on their report card

So... all the country's high achievers will be very fat?

Posted by Noemon (Member # 1115) on :

Well, you know, you've got to level the playing field somehow.

Posted by dabbler (Member # 6443) on :

I think this completes the Most Ridiculous Meal I could think of having:

Krispy Kreme drink
baked potato soup
bacon cheese fries
chicken fried chicken

[Eek!]

Posted by TMedina (Member # 6649) on :

After those kids come rolling along, the playing field will be quite level...

-Trevor

Posted by aspectre (Member # 2222) on :

Krispy Kreme fights falling profits with low-carb donuts made "mostly of lean meat"

[ August 26, 2004, 03:30 PM: Message edited by: aspectre ]

Posted by Coccinelle (Member # 5832) on :

Just reading about that drink makes my teeth hurt. Of course, I've never been fond of Krispy Kreme donughts to begin with.

Posted by romanylass (Member # 6306) on :

quote:
MMMMmmmmmm I don't see how this could be anything but nearly pure liquid sugar.... and what could be better?

A chocolate brownie Frappuchino?

Posted by Elizabeth (Member # 5218) on :

Yuck. I heard about this.