A teaser that gives actual clues to the plot and story content of the film, rather than: "Hey! We got Robin Williams as a voice! Man, Robin Williams! Robin Williams! Yup...Robin Williams."
I'm actually intrigued. I certainly think nobody will confuse this with Happy Feet.
(The most impressive trailer I saw was the full theatrical trailer for The Nativity Story...but that doesn't seem to be on the Apple site yet.)
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